What is Google Business Profile Optimisation?
Google Business Profile optimisation means completing and improving your free business listing on Google Search and Maps: categories, services, hours, photos, posts and reviews. RankMako does this for Pakistani businesses within Google's guidelines.
Why is my business not showing on Google Maps?
Common reasons:
- the profile isn't verified;
- it uses the wrong primary category;
- the business details are incomplete;
- it was suspended for a guideline issue;
- competitors closer to the searcher are more relevant.
Sometimes there are duplicate listings. A profile audit usually reveals the cause, and most issues can be fixed within Google's rules.
Wrong categories, missing services, old photos and unanswered reviews quietly cost calls every day.
AI speed, human judgement
AI helps us research, create and analyse faster. A specialist reviews every piece of work, and every plan follows Google and Meta guidelines.
- A free audit before any commitment
- A clear written plan and quote
- Monthly reporting in plain language
How do you optimise a Google Business Profile?
Choose the most accurate primary and secondary categories, then:
- complete every section with accurate details;
- list your services or products;
- write an honest description;
- add real photos regularly;
- keep your hours up to date.
Then build a steady stream of genuine reviews and reply to them. Never put extra keywords in your business name.
Every plan is tailored after a free consultation. These are the building blocks we combine for your business.
Profile audit
Every field checked against Google's guidelines.
Category & service setup
The most relevant primary and secondary categories.
Description & details
A clear, natural description without keyword stuffing.
Photo plan
Real photos of your premises, team and work.
Posts & updates
Offers, events and updates published regularly.
Review replies
Templates and guidance to reply to every review well.
What do you need from me to set up or fix my profile?
We need:
- manager access to your profile, or help creating one;
- your exact business name, address or service area, phone number and hours;
- your main services;
- real photos.
Verification is completed by you through Google, for example by video. We guide you through each step and never take ownership of your listing.
- 1
Free consultation
We learn about your business, goals and customers.
- 2
Audit & plan
We review your presence and competitors, then send a clear plan and quote.
- 3
Launch
We set up, create and publish.
- 4
Report & improve
Monthly reports and continuous improvement.
What is the right way to get more Google reviews?
Ask every customer, soon after the service, with a direct review link sent by WhatsApp, SMS or a QR code at your counter. Google's rules mean you should never pay for reviews, offer discounts in exchange for them, or ask only your happy customers. Reply to every review professionally.
Busy shopping streets are full of similar businesses. A complete, accurate profile with real photos and honest reviews is how you stand out.
Common questions
More questions? Ask in your free consultation.
Can you verify my profile?
We guide you through Google's verification steps. Verification itself is done by Google and must use your real business details.
Can you add keywords to my business name?
No. Adding keywords to your name breaks Google's guidelines and risks suspension.
What if my profile was suspended?
We review the likely cause and help you prepare an honest reinstatement request.
Does Google Business Profile cost money?
No. Creating and managing a Google Business Profile is free. You only pay if you hire someone, such as RankMako, to optimise and manage it for you.
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Explore serviceLet's plan your next stage of growth
Tell us about your business. We'll review your online presence and reply with practical recommendations. There's no obligation.
- A personal review, not an automated report
- Clear next steps you can act on
- A written quote if you'd like our help